Biography and Memoir / Celebrities (19 Documents)

Connecting with Celebrities

We propose that consumers appropriate brand symbolism that comes from celebrity endorsement to construct and communicate their self-concepts.

Category: Biography and Memoir
Sub Catagory: Celebrities
(.pdf)

Communication using celebrities

Nowadays celebrity endorsement has become a popular marketing technique in the non-profit sector. However, there is still a degree of light and shade as regards the determinants of the effectiveness...

Category: Biography and Memoir
Sub Catagory: Celebrities
(.pdf)

CELEBRITY WORSHIP

As the definition of religion has been widely debated over the years, various aspect of celebrity worship seem to be meaningful to people in ways that suggest a kind of religious parallel

Category: Biography and Memoir
Sub Catagory: Celebrities
(.pdf)

Celebrity worship addiction and criminality

Two studies assessed the relationship between celebrity worship and (i) addiction (n1359) and (ii) criminality (n2158). Overall Celebrity Attitude Scale (CAS) scores correlated positively with Eys...

Category: Biography and Memoir
Sub Catagory: Celebrities
(.pdf)

Celebrity Study

We used the Narcissistic Personality Inventory (NPI) to assess the degree of narcissism among celebrities. Results indicate that celebrities are signiWcantly more narcissistic than MBA students and ...

Category: Biography and Memoir
Sub Catagory: Celebrities
(.pdf)

Celebrity Product RecallResponse

Companies of many sizes are associating with well-known celebrities and athletes to promote everything from cereal and makeup, to cookware and causes.

Category: Biography and Memoir
Sub Catagory: Celebrities
(.pdf)

Celebrity Health Fitness & Nutrition Spokesperson Kathy Kaehler

Fitness Hall of Famer and nationally‐recognized healthy living spokesperson Kathy Kaehler is America’s go‐to resource for the best in knowledge, products and programs, captivating audiences acr...

Category: Biography and Memoir
Sub Catagory: Celebrities
(.pdf)

Celebrity effect cfp paper

This study explores how ‘celebrity’ is harnessed in charity appeals, and how valuable ‘the celebrity’ is as an act of solicitation and mechanism for charitable giving.

Category: Biography and Memoir
Sub Catagory: Celebrities
(.pdf)

Celebrity Culture

Academic inquiry into celebrity culture has traditionally exhibited a bit of terror: the sheer power of celebrities to move and change the world, current events, political votes, and fundraising cam...

Category: Biography and Memoir
Sub Catagory: Celebrities
(.pdf)

Celebrity capital redefining celebrity using

LSE has developed LSE Research Online so that users may access research output of the School. Copyright © and Moral Rights for the papers on this site are retained by the individual authors and/or ...

Category: Biography and Memoir
Sub Catagory: Celebrities
(.pdf)